Reliable, Consistent and Secured Financial products and services.
Staying current and adapting to changing times, our refreshed visual identity underscores our commitment to leading the wealth management industry.


about us
Strengthen Financial Well-being for Clients and Partners
Establishing ourselves as the premier provider of secure wealth strategies, our diverse and independent approach offers market insights and stability for those we serve.

Gratitude
Respect for ourselves and others. Grateful for our blessings and helping others see theirs.

Trust & Integrity
We are honest and true in all of our actions and relationships, driving these ideals within the organization and with our partners.

Partnership
Authentic and passionate engagement with our clients and staff towards the extraordinary results. We are committed to providing opportunities and personal development.

Accountability
Enthusiasm and passion for our profession while creating a happy and healthy environment.

Passion
A promise to continually improve, raise our standards, and ensure a satisfying and fulfillling experience for all.
Citadel Capital Sdn Bhd
Established in 2019 with sole mission of bringing innovaitve capital ideas together for our partners, clients & communities and for the future

Citadel Trustee Berhad
Malaysian independent private trust company dedicated to the administration of trusts and other wealth arrangements for individuals, family offices, businesses, and foundations or coorperatives.

Niu Assets Sdn Bhd
Provides assets management for all landed properties except Malay Reserve Land, leasehold properties, agricultural land and alienated land.

Niu Trading Sdn Bhd
Provides services in domain of discounting of invoices from Government-Linked companies, Public Listed companies and high net worth companies.
